B2B Banter | Connected TV Marketing
CTV is Stealing the Spotlight in B2B
5 reasons why B2B Marketing is gearing up for big screen storytelling
Published in
6 min readApr 30, 2024
A lot is changing in the advertising world. B2B marketing has always been maniacally focused on ROI. However, there has been a gradual shift in owning the full funnel versus just the bottom of the…
