Totally agree to your point that Google can no longer be the only search engine for which content is being optimized. We need to be prepared for all search engine like fronts as marketers get tasked to build slick webpages and write informational blogs and hoping to get found through SEO. I wrote a blog discussing the evolution of content of web and getting ready for chatGPT like search Would love your feedback - https://medium.com/priyanka-dasgupta/standing-out-in-chatgpt-fcd8781ea90e